4 important reason why blogging help

Here are 4 reasons you need to
blog:
Drive traffic to your website
Increase your SEO/ SERP
Position your brand as an
industry leader
Develop better customer
relationships
Drive traffic to your website:
Your blog gives you the opportunity
to create relevant content for your
customers. Use this as a marketing
tactic to drive traffic back to your
website.
Make the blog on your website the
foundation for all of your social
media platforms.
Your business might be on
Facebook, Twitter, Pinterest,
LinkedIn, or anywhere else. Post
links - with relevant visuals - of your
blog articles to your social sites. Give
your social followers a reason to click
through to your website.
Additionally, post inbound links
directly in your blog articles, to drive
traffic to specific landing pages of
your website.
Increase your SEO/ SERP:
Blogs increase your SEO. Fresh
content is still a key to beating out
your competitors in the search
engine results page.
Use keywords in your articles. List
out the keywords, topics, and
categories you want your business to
be found with. Use these words, and
related expressions when writing
your posts.
Of course, whether you actively seek
these out or not, blogging regularly
about your business, industry,
product or customer lifestyle will
naturally increase your search
keywords. Being intent about your
words will only increase results.
Keywords and topics on your website
are a significant way in which Google
(and other search engines) find your
site for these searched words.
Position your brand as an industry
leader:
Well written articles demonstrate
your company as an industry leader.
By posting topics which resonate
with your market and show your
knowledge, you are marketing your
skills for your business, service or
product too.
If you are a retailer, for example,
write blog posts about your
products. Your customers will get to
know you as the knowledge source
for the products they want.
If you are in B2B, post articulate,
well researched articles about your
service. Become the hub, or the
place to be, for your industry.
You are building trust, too. The
more you can show that you are
well-versed in your field, the more
likely your consumer will trust you to
supply what they need.
Your customers additionally benefit
from the learning you provide them.
Develop better customer
relationships:
Blogs provide another source to
deepen the connection with your
customer. By connecting directly on
your website, your clients are able to
get to know your business or product
from the comfort of your online home
base.
Use this. Again, build trust by being
a source of information. Consumers
like to be informed, and appreciate
that you are the one teaching them.
Additionally, just as on your other
social sites, respond to comments
and interact with your consumer. If
they have questions about a product
you are writing about, respond to
them directly on your website.
Unlike many social sites, a blog is
generally searchable on your site for
some time. Your website comments
last longer than on a Twitter
response or Facebook post. Other
customers will see your interactions
too.